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drag2share: ‘Hamburger Helper’ Did Something Drastic To Attract Younger Customers

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source: http://feedproxy.google.com/~r/businessinsider/~3/wrw0Vw6YoQA/hamburger-helper-is-now-just-helper-2013-7 General Mills is revamping Hamburger Helper. The company’s first move? Drop “Hamburger” from the name as young consumers increasingly turn to chicken and fish, reports Venessa Wong at Bloomberg Businessweek. The brand has been renamed Helper and will be marketed with a new slogan: “Need a dinner idea, we’re here to help.” Helper […]

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